Dr. Pritha Ubgade
Assistant Professor (Marketing)
Contact:
Email : pritha.ubgade@imdr.edu
LinkedIn: https://www.linkedin.com/in/dr-pritha-ubgade-327976113/
Orchid ID: 0000-0001-6232-6397
Google Scholar: https://scholar.google.com/citations?user=M5siWA8AAAAJ&hl=en
Areas Taught:
Consumer Behavior, Marketing Strategy, Marketing Management, Systems Thinking, Design Thinking, Retail Management, Product and Brand Management, Business Research Methods.
Faculty Profile:
Dr. Pritha is a PhD from Symbiosis International University in the faculty of Marketing Management. Her domain expertise spans across a wide range of academic interests including Consumer Behavior, Marketing Strategy, Marketing Management, Systems Thinking, Design Thinking, Retail Management, Product and Brand Management, and Business Research Methods. She has a total of 13.2 years of professional experience, comprising 9 years in Academics and 4.2 years in Industry.
Dr. Pritha has actively participated in various Faculty Development Programmes (FDPs) and has presented and published research papers in ABDC, Scopus, and UGC Care-listed journals. She has authored one book and contributed chapters to several edited volumes.
Dr. Pritha strives to advance the field of Management Education by integrating research, innovation, and experiential learning, with a vision to inspire future leaders and create meaningful academic and industry impact.
Experience
Started career with Powertech Automation Solutions Pvt. Ltd. as Assistant Manager – Marcom, handling advertising, media communications, marketing, and sales, and later worked with Indusface Pvt. Ltd. as Business Development Executive – Inside Sales, focusing on competitive markets and sales opportunities. After gaining 3.7 years of corporate experience, shifted to academics by joining the Competitive Examinations Centre, Savitribai Phule Pune University as Teaching Associate, followed by positions as Assistant Professor at MITCON Institute of Management and IndSearch. Currently associated with DES’s Institute of Management Development and Research (IMDR), Pune as Marketing Faculty.
Published Research Papers
1. Ubgade, P. N., & Joshi, S. (2023). Evolution of consumer brand engagement in past two decades: A Systematic analysis. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629231187913
2. Ubgade, P. N., & Joshi, S. (2022). A review of brand Anthropomorphism : Analysis of Trends and research. Prabandhan Indian Journal of Management, 15(10), 47. https://doi.org/10.17010/pijom/2022/v15i10/172408
3. Das, G., & Ubgade, P. N. (2025). Two Decades of Global Talent Management: A bibliometric analysis and literature review. South Asian Journal of Management, 31(5), 173–188. https://doi.org/10.62206/sajm.31.5.2024.173-188
4. Ubgade, P. N., & Joshi, S. (2024). Two Decades of Advertisement Engagement : A Bibliometric and Network analysis. Indian Journal of Marketing, 54(9), 54. https://doi.org/10.17010/ijom/2024/v54/i9/174397
Case Study
1. Srivastava, S. K., Chincholkar, S., Mangal, U., & Pritha, U. (2023). Project overrun: Getting it on track [Background note]. AIMS International Journal of Management. Advance online publication.
Books Published
1. Kulkarni, S., Das, G., & Ubgade, P. (n.d.). Sugam Sarita. Institute of Management Development and Research (IMDR).
Conferences Participated
1. Ubgade, P., & Das, G. (2025). Balancing quality and innovation: Insights from Radiant Web Technology Pvt. Ltd. Paper presented at IMDR International Conference 2025, Pune, India.
2. Ubgade, P., & Das, G. (2024). Two decades of global talent management: A bibliometric analysis and literature review. Paper presented at IMDR International Conference 2024, Pune, India.