Assistant Professor (Marketing)
Daughter of the noted research scholar and Professor Dr. Madhukar Namjoshi, Rasika Datar graduated from the Fergusson College. She is an alumni of IMDR and has topped the TASS exam.
She has been doing Advertising and Marketing consultancy for a number of years and has to her credit numerous Marketing, Market Research and Advertising projects .Research projects have been undertaken for the Realty, Hospitality and Consumer industry verticals. She feels that industry experience in Advertising and Marketing can be extremely helpful in teaching the management students the real life dimension of sales and marketing, advertising, entrepreneurship and other aspects of management.
She has been teaching at IMDR and has been actively involved in placement training and grooming of students. She has been training students in the academic and practical aspects of Advertising, Media Planning & Buying, Digital & New Media, Visual Merchandising, Navigation Solutions, Event Marketing, Trade Marketing, Content Creation, Strategy and Design Consultancy.
She has been teaching Entrepreneurship development wherein she has ensured that students not only conduct an in depth study of successful entrepreneurs worldwide but are encouraged and guided to come up with innovative entrepreneurial ideas. The viability of the same is explored and Project Reports are made for the same.
She believes that establishing a good rapport with students is her forte and it is the one on one interaction with students that helps to bring out the best in them!
Beginning her professional career with The Blue Diamond Hotel, Pune (Now Vivanta by Taj) Rasika Datar went on to establish her own Advertising Company "Synergy Communications" in 1995. Synergy Communications today is an established Advertising Agency offering a gamut of services through Advertising, Media Planning & Buying, Digital & New Media, Visual Merchandising, Navigation Solutions, Event Marketing, Trade Marketing, Content Creation, Strategy and Design Consultancy.
Her passions include a flair for writing and a love for drama. With her passion for drama she acted in the TV serial "Yethe Nandato Balu" with the noted actor Prabhaker Wadekar. She also won the award from the British Government for her role as Portia in Shakespeare's play ‘Merchant of Venice’ and has acted in various Marathi dramas like' Premachya Gava Jave'.