ALUMNI MENTORING WITH MR. BAPPADITYA BANERJEE
On Monday, 9th September, 2019 a mentoring session had been organized for DM-2 students of IMDR with alumnus Mr. Bappaditya Banerjee. He belongs to the batch of 2000-2002 and has an experience of 17 years in the industry, while currently being the Sr. Vice President , HR- Enterprise Operations & Technology at Citi. He has previously worked at well reputed companies such as Standard Chartered Bank, A.P Moller Maersk and Deutsche Bank. Faculty members, Dr. Abhijeet Shivane and Dr. Suraj Kamble were also present for this session.
The session kicked off with Mr. Banerjee explaining in detail the role of HR personnel in companies and the intricacies that follow with the job. He shared his experiences in the industry with the students and provided guidance on finding the right companies, job roles, why it is necessary to work in and along with different departments in an organization and how to mould oneself as a fresher into being the right fit for the job. There was also a Q&A round at the end of the session wherein the students asked their doubts regarding which companies to apply for, preparing for interviews, etc. He also gave tips on surviving the industry, dos and don’ts and improving oneself. It was a highly interactive session with Mr. Banerjee being extremely open and setting a light mood while tackling queries.
Overall, it proved to be an excellent session which was highly informative, thus receiving a positive response from the students.
INBOUND MARKETING AND SALES
Speaker : Mr. Kaustubh Deshmukh
Date : 03/09/2019
Mr. Kaustubh Deshmukh who is an alumnus of IMDR and the co-founder of ClearpathMartech, Prodigitas, and Biz Catalyststarted with a discussion on Inbound marketing which is a very essential part of digital marketing.The faculty, Prof. DilipRandive, Dr. GiribalaDewasthale, Dr. Suraj Kamble, Prof. Pradnya Mahajan were present for the session.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. He further explained how outbound marketing known as “interruption” or “push” marketingwhich is an one way conversation and which focuses on the product & the reasons why the audience should buy it whereasPrint/TV/radio advertising, social media advertising, cold calling, direct mail, email blasts and similar other methods, where messages are sent to a large audience of people.
He very effectively explained the buyer’s journey which is an important aspect of marketing – Awareness, Consideration, Decision. Relevantly conveyed that today inbound marketing includes having strangers attracted as visitors, converting them to leads, closing as customers and retaining the promoters.
The students came up with their experience with digital marketing in their prior jobs and internships with the help of sir. It was easier for students to understand when he explained the importance of Inbound Marketing in today’s world as the competition is fierce.
He encouraged students to seize the opportunity andget a free Inbound Marketing Certification on HubSpot.com
- Aishwarya Kadam.
Guest Lecture : My Story
Speaker : Mr. Sanjeev Math
Date : 03/09/2019
The guest lecture “My Story” was conducted on September 3, 2019. It was organized and hosted by the Alumni Committee. The Guest speaker Mr. Sanjeev Math is an IMDR alumnus. He is the Sr. General Manager at Panasonic India Pvt. Ltd. for the Western Region.
Mr. Math shared his success story and insightful experiences with the students. He spoke about the time when he joined Samsung when it was in it's initial stage. He also shared how he was blessed to have a mentor like Sanjeev Rajashekharan (MD,Harley Davidson) and that how it is always important to have a good mentor to guide you in every walk of life.
He touched upon some important aspects like how to groom yourself and how to use your opportunities. He advised the students, especially those targeting sales and marketing area, to read magazines and good books which help them to think out-of-the-box. He also asked the students to learn as to how to mingle with people.Another point that he stated was that salary should also be given importance; and that along with more salary comes in more stress. He also mentioned that it is crucial to take risks in life. He spoke about how he took a risk every time he switched to a different job.
He mentioned some key lines like "You know what you are, but you don't know what you become" and to "Believe and invest in yourself". He also asked everyone to always work with Passion and Positivity and to ask oneself the question: "Am I enjoying what I am doing?" He asked everyone to maintain an inner circle of friends, keep the goals short, stay up-to-date, be down to earth and to always put in efforts as nothing in life comes free.
The lecture ended with a Q & A session between Mr. Math and the students. It was an interactive as well as informative session from the students. We always look forward to many such events.
- Shameeka Bhand