Page 38 - Placement Brochure 2021-22.indd

Marketing

Marketing concerns all facets of a business – efficient segmentation and positioning,
developing new products, sales and advertising, developing promotion strategies, branding,
competitive analysis and many more. Marketers have the firmest finger on the pulse of
consumer desires. An efficient marketer uses market research and analysis tools to study the
needs, wants and desires of the consumers. At IMDR, the curriculum for Marketing focuses
on educating the students on the recent trends in marketing activities through subjects such
as Digital Marketing, Business to Business marketing, Retail Management, Customer
Contact Management and Advertising. It also helps the students know various tools and
techniques used.
Subjects offered:
Personal Selling and Sales Management

Business-to-Business (B2B) Marketing
Advertising and Promotion
Distribution Management
Marketing Strategy

Marketing Research
Digital Marketing
Direct Marketing and Customer Contact Management
Product & Brand Management

Minor Number of students
Business Analytics 16

International Trade 05
Finance 12
Human Resource 03
Supply Chain & Operation 04
Entrepreneurship and Startup 01
Management

35 Placement Brochure 2020-2022