Page 29 - Placement Brochure 2021-22.indd
P. 29

PGDM Curriculum                                       Marketing Management

                                                                  Operations Management
                                                                  Career Development

                The Post Graduate Management in Diploma           Legal Aspects of Business
              (PGDM) is a primary qualification for people      Summer Internship Program (SIP):
              aspiring  to build  a career  in management. A      The Summer Internship Program  aims at
              2-year full  time course, it  provides an insight   providing students an opportunity to work with
              into  the  various  aspects  of the  vast  body   corporates  to gain experience  and knowledge
              of  knowledge  that  is  encompassed  under       beyond classroom learning. Students  work
              Management Studies. The curriculum has            with  companies  or start-ups  from various
              been designed according to the Instructional      sectors like manufacturing, finance, automobile,
              Systems  Design  Methodology (ISDM)  which        pharmaceutical, FMCG, etc. for a period  of
              supports the vertical integration of subjects     eight weeks (2 months).
              across semesters and the horizontal integration   The SIP is an essential part of our curriculum
              of subjects within a semester. The curriculum     that  guides  the  students  to  decide their  future
              structure has been designed as follows:           career streams. It is  a golden opportunity  for
              Foundation  Subjects and Basic  Disciplines       students  to implement  theoretical  concepts
              (Semester 1):                                     and gain hands-on experience in fields of their
                Psychology for Managers                         interest.
                Management Processes                            Generic Electives:
                Communication Theory and Process                   Generic Electives in the semesters 3 and 4 deal
                Accounting for Managers                         with General Management and Environmental
                Business Information Systems                    Interface  subjects.  Receptive  to  industry
                Self-Development                                changes, the institute is always on the lookout
                Sociology for Managers                          for  emerging and  contemporary  fields  of
                Business Statistics                             management.  Subjects  are tailored  to  help  the
                Business Communication I                        students gain knowledge relevant to the dynamics
                Managerial Economics                            of  the  industry.  Our  unique  subjects  such  as
                Commercial Geography                            ‘Systems  Thinking’  have been acknowledged
                                                                and appreciated by recruiters and alumni alike.
                IMDR is one of the few management insti-        Functional Electives in semesters 3 and 4 deal
              tutes in the country to include humanities sub-   with  subjects  in  functional  domains such as
              jects such as Psychology and Sociology in the     Marketing, Human Resources, Finance, Supply
              first semester; we believe these to be the build-  Chain  &  Operations,  Business  Analytics,
              ing blocks of management as a discipline and      Entrepreneurship  & Start-Up  Business  and
              area of practice.                                 International Trade.
              Core Processes and Functional Areas               Semester 3:
              (Semester 2):                                       Strategic Management
                Organization Behaviour                            Organization Design Thinking
                Management Accounting                             Services Marketing Management
                Indian Economic Environment                       Management of Quality
                Business Research Methods                         Systems Thinking
                Business Communication II                       Semester 4:
                Introduction to ERP (SAP)                         Business Ethics
                Human Resource Management                         Project Management
                Financial Management                              Entrepreneurship and Business Planning
                Introduction to Foreign Trade                     Business Analysis
                                                                  Design Thinking



                                                                                    26   Placement Brochure 2020-2022
   24   25   26   27   28   29   30   31   32   33   34