Giribala Dewasthale has been a faculty member at IMDR for the past one decade. She did her BA from Fergusson College and MBA from the MBA Programme Centre, University of Pune in 1990, with specialization in the area of Marketing. After working in a service sector company for 3 years, she chose a career in teaching.  She teaches courses in Basic Marketing Concepts, Marketing Strategy, Services Marketing International Business Strategy, Business Strategy and Management Processes; to the First and Second year students of the full time programmes in Management, International Trade and Human Resources at IMDR. She is also working as Faculty-in-Charge of the Library and the Faculty Co-ordinator-Placements.

She has used several innovative teaching techniques. Her areas of interest are Services Marketing and Case Writing. She has written seven case studies.

Giribala is currently registered for doctoral studies (PhD) at University of Pune

Papers and Conferences:

Presented research proposal for PhD titled “An Investigation into the Influence of Service Industry Characteristics and Employee Performance on Service Quality” at the 4th IIM Ahmedabad Doctoral Colloquium held in January 2011.

Co-authored and presented case study at the International Case Conference 2010 hosted by IMT Nagpur. 

Presented case study at the 1st National conference on Case Writing conducted by Case Research Society of India, Ahmedabad.  Awarded 1st prize in All-India Case Analysis Competition for Teachers in B-Schools conducted by Case Research Society of India, Ahmedabad, 2009.

Co-authored a paper on ‘Marketing of Bio-fertilisers’, which was selected for presentation at the Rural Marketing conference held at IIM Kozhikode in April 2008. 

Prof. Dewasthale can be reached at giribala@imdr.edu

IMDR Faculty at the International Case Conference

A Case study jointly authored by IMDR Faculty Members Giribala Dewasthale and Gautam Ghate was selected for presentation at the International Case Conference held in Goa from 16-18 November 2010.  The duo presented their case study “Sehat Hospital: To Bill or not to Bill?” at this conference, which witnessed participation from top B-schools in the country.  The case deals with issues regarding service failure, organizational behaviour and ethics in a hospital.